From my Twitter account (blaine_5), here are my tweets from the past few weeks (Feb. 4 – Feb. 20th), most of which are about genetic genealogy and personal … Click to read more!
(I almost titled this post as “23andMe Bringing New Blood to Marketing,” but there’s nothing worse than a bad pun!).
Business Insider is reporting (“Sergey Brin’s Wife Is Hiring A Marketing Team For Her Gene Startup“) that 23andMe is looking to increase the marketing of their services.
In an interview with Business Insider, Anne Wojcicki reported that the company is creating a marketing team. Indeed, I’ve seen at least one marketing position (VP of Marketing) offered by 23andMe in several locations over the past 2 weeks (see here and here, for example). It looks like it would be a very interesting and fun position.
The article also notes that as of October 2011, the 23andMe database officially had 125,000 subscribers.
It’s not clear from the article what prompted Business Insider’s discussion with Ms. Wojcicki, or … Click to read more!
As I’ve stated many, many times in the past, the future of genetic genealogy is combining test results with both family trees and paper records.
Today, MyHeritage and Family Tree DNA announced a partnership that will bring that future one step closer to reality. MyHeritage will offer a full line of tests (13 in total) through FTDNA, including these basic introductory tests (with discounts – not shown below – for MyHeritage subscribers):
- Y-DNA12 (12 Y-STR markers) – $99
- mtDNA (HVR1 region) – $99
- Family Finder (autosomal test) – $298
The FAQ page for the tests is here (and I note that although they currently do not allow import of test results from other providers, they plan to in the future). I wonder if existing FTDNA test-takers can import their results?
Given MyHeritage’s worldwide reach and enormous membership (62 million members around … Click to read more!
Researchers have recently discovered that Napoleon Bonaparte’s Y-DNA belongs to haplogroup E1b1b1c1* (M34+).
Dominique Vivant Denon was the director-general of French museums under Napoleon. Denon made a reliquary (a container for relics) that included the beard of Henry IV, a tooth from Voltair, and a lock of Bonaparte’s hair.
This morning’s Keynote at Rootstech 2012, was from Ancestry.com and was entitled “Making the Most of Technology to Further the Family History Industry.” Although I was unable to attend Rootstech in person this year, I was able to view the keynote online.
During the panel discussion, we heard from Ken Chahine (LinkedIn profile), the Senior Vice President and General Manager, DNA at Ancestry.com. From his profile at Ancestry.com:
Ken Chahine has served as Senior Vice President and General Manager for Ancestry DNA, LLC since 2011. Prior to joining us he held several positions, including as Chief Executive Officer of Avigen, a biotechnology company, in the Department of Human Genetics at the University of Utah, and at Parke-Davis Pharmaceuticals (currently Pfizer). Mr. Chahine also teaches a course focused on new venture development, intellectual property, and licensing at the University of Utah’s College of Law. He earned a Ph.D. in Biochemistry from the University of Michigan, a J.D. from the University of Utah College of Law, and a B.A. in Chemistry from Florida State University.
During the keynote Dr. Chahine discussed the “revolution in the science of genomics” that many people really don’t appreciate yet. He noted that this revolution is driving all sorts of new products and development.
Dr. Chahine stated that genealogists have been doing a good job so far of using DNA for family history, but so far it’s been pretty modest, typically turning to DNA … Click to read more!
The genetic genealogy world is abuzz following a recent report in news outlets around the world (including CNN, Seattle PI, Daily Mail, etc) that investigators have used public genetic genealogy DNA databases for leads in a 20-year-old cold case.
In December 1991, 16-year-old Sarah Yarborough was tragically murdered in Federal Way, Washington. Despite an extensive investigation, no suspect has ever been named. Investigators have sketches of a man they believe might have been involved, but there is no name to put to the pictures.
Investigators did find some important evidence however: DNA left at the scene, possibly by Yarborough’s attacker.
Late last year, investigators gave the DNA profile (apparently the Y-DNA profile) to California-based … Click to read more!
Yesterday, at Health 2.0 in San Francisco, 23andMe announced that it will be offering sequencing of exomes with 80x coverage for $999. At Exome 80x, 23andMe discusses their test:
Your exome is the 50 million DNA bases of your genome containing the information necessary to encode all your proteins. Informally, you can think of the exome as the DNA sequence of your genes.
Your entire genome is made up of your exome plus other DNA, consisting of three billion bases with repetitive sequences, sequences of unknown function, and DNA that does not code for proteins.
Note that the Exome 80x test is only available to current customers, and is determined on a “first come, first served” basis. Further, test-takers will initially only receive their raw data of 50 million DNA bases at 80x coverage, but 23andMe plans to develop new tools to take advantage of exome sequencing.
Many non-geneticists will no doubt be wondering what the “exome” really is. The exome is the protein-coding portion of your genome, and comprises roughly 1.5% of the total genome.
For insight into what type of information might be gleaned from exome data, Daniel MacArthur has … Click to read more!