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The Genetic Genealogist

Adding DNA to the Genealogist's Toolbox

Genetic Testing on NBC’s Today Show

March 15th, 2008 in DNA Companies, DNA in the News |

MSNBC has a very short article entitled "DNA Testing: Would You Do It?"  Last Friday, Linda Avey and Anne Wojcicki – co-founders of 23andMe – were interviewed by NBC News Correspondent Peter Alexander and Today show host Ann Curry to discuss the company.  The 7.5 minute video is below:

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7 Responses to “ Genetic Testing on NBC’s Today Show ”

  1. # 1 Gene Sherpas: Personalized Medicine and You Says:
    March 16th, 2008 at 12:43 am

    So I ask my readers…”Where would we be in 1 year from this date if we had the capability to sequence a whole genome for 1000 USD? No not the SNP scans being paraded on theToday show…A whole genome, CNVs and all. What problems would that create? Who would lose? Who would benefit?

  2. # 2 Video - News and information about Video Says:
    March 15th, 2008 at 7:11 pm

    Marketing and Advertising News With Attitude by Steve Hall » Adrantswrote an interesting post today on Here’s a quick excerpt MSNBC has a very short article entitled “DNA Testing: Would You Do It?”  Last Friday, Linda Avey and Anne Wojcicki – co-founders of 23andMe – were interviewed by NBC News Correspondent

  3. # 3 Steven Murphy MD Says:
    March 15th, 2008 at 5:40 pm

    “Things beyond the genetics” -Linda…….Nice lingo….”We don’t know everything about the genetics…..” -Anne Who speaks about the genetics? I think it would have better to say the genes…oh wait…lots of these things aren’t in the genes…so how can it be the genetics? It sounds better as the genomics….Who is their PR firm??? At least the are dressed smartly.
    -Steve
    http://www.thegenesherpa.blogspot.com

    Steven Murphy MD’s last blog post..Maybe not 99% similar. Suracell? Not so Sure

  4. # 4 Katherine Says:
    March 16th, 2008 at 12:20 pm

    They would sell a lot more tests to GenXers if they presented the results in that cool cartoon format they used for Peter’s results.

  5. # 5 Still Waiting For My DNA Results — BUZZYEAH Says:
    March 16th, 2008 at 7:04 pm

    [...] NBC News Correspondent Peter Alexander explores his results on the Today Show (via The Genetic [...]

  6. # 6 Blaine Bettinger Says:
    March 19th, 2008 at 9:45 am

    Katherine – I also liked the look of the Today Show’s cartoon format!

  7. # 7 Personal Genome Tests Says:
    June 25th, 2008 at 8:37 pm

    [...] Megan Smolenyak-Smolenyak tour of her husband’s deCODEme results: A First Look at deCODEme DNA Results See what the test kit looks like: 23andMe on the Today Show [...]

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    The Genetic Genealogist examines the intersection of traditional genealogical techniques and modern genetic research. The blog also explores the latest news and developments in the related field of personal genomics. To learn more about me or about genetic genealogy, please explore the site.
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