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Genetic Testing on NBC’s Today Show

MSNBC has a very short article entitled "DNA Testing: Would You Do It?"  Last Friday, Linda Avey and Anne Wojcicki - co-founders of 23andMe - were interviewed by NBC News Correspondent Peter Alexander and Today show host Ann Curry to discuss the company.  The 7.5 minute video is below:

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This entry was written by Blaine Bettinger and posted on 15 March 2008 at 3:00 pm and filed under DNA Companies, DNA in the News. Post a comment or leave a trackback: Trackback URL.

3 Comments

  1. Steven Murphy MD
    Posted 15 March 2008 at 5:40 pm | Permalink

    “Things beyond the genetics” -Linda…….Nice lingo….”We don’t know everything about the genetics…..” -Anne Who speaks about the genetics? I think it would have better to say the genes…oh wait…lots of these things aren’t in the genes…so how can it be the genetics? It sounds better as the genomics….Who is their PR firm??? At least the are dressed smartly.
    -Steve
    http://www.thegenesherpa.blogspot.com

    Steven Murphy MD’s last blog post..Maybe not 99% similar. Suracell? Not so Sure

  2. Katherine
    Posted 16 March 2008 at 12:20 pm | Permalink

    They would sell a lot more tests to GenXers if they presented the results in that cool cartoon format they used for Peter’s results.

  3. Blaine Bettinger
    Posted 19 March 2008 at 9:45 am | Permalink

    Katherine - I also liked the look of the Today Show’s cartoon format!

4 Trackbacks

  1. By Video - News and information about Video on 15 March 2008 at 7:11 pm

    links from TechnoratiMarketing and Advertising News With Attitude by Steve Hall » Adrantswrote an interesting post today on Here’s a quick excerpt MSNBC has a very short article entitled “DNA Testing: Would You Do It?”  Last Friday, Linda Avey and Anne Wojcicki - co-founders of 23andMe - were interviewed by NBC News Correspondent

  2. By Gene Sherpas: Personalized Medicine and You on 16 March 2008 at 12:43 am

    links from TechnoratiSo I ask my readers…”Where would we be in 1 year from this date if we had the capability to sequence a whole genome for 1000 USD? No not the SNP scans being paraded on theToday show…A whole genome, CNVs and all. What problems would that create? Who would lose? Who would benefit?

  3. By Still Waiting For My DNA Results — BUZZYEAH on 16 March 2008 at 7:04 pm

    [...] NBC News Correspondent Peter Alexander explores his results on the Today Show (via The Genetic [...]

  4. By Personal Genome Tests on 25 June 2008 at 8:37 pm

    Kramer auto Pingback[...] Megan Smolenyak-Smolenyak tour of her husband’s deCODEme results: A First Look at deCODEme DNA Results See what the test kit looks like: 23andMe on the Today Show [...]

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