Genetic Testing on NBC’s Today Show
MSNBC has a very short article entitled "DNA Testing: Would You Do It?" Last Friday, Linda Avey and Anne Wojcicki – co-founders of 23andMe – were interviewed by NBC News Correspondent Peter Alexander and Today show host Ann Curry to discuss the company. The 7.5 minute video is below:
March 16th, 2008 at 12:43 am
So I ask my readers…”Where would we be in 1 year from this date if we had the capability to sequence a whole genome for 1000 USD? No not the SNP scans being paraded on theToday show…A whole genome, CNVs and all. What problems would that create? Who would lose? Who would benefit?
March 15th, 2008 at 7:11 pm
Marketing and Advertising News With Attitude by Steve Hall » Adrantswrote an interesting post today on Here’s a quick excerpt MSNBC has a very short article entitled “DNA Testing: Would You Do It?â€Â Last Friday, Linda Avey and Anne Wojcicki – co-founders of 23andMe – were interviewed by NBC News Correspondent
March 15th, 2008 at 5:40 pm
“Things beyond the genetics” -Linda…….Nice lingo….”We don’t know everything about the genetics…..” -Anne Who speaks about the genetics? I think it would have better to say the genes…oh wait…lots of these things aren’t in the genes…so how can it be the genetics? It sounds better as the genomics….Who is their PR firm??? At least the are dressed smartly.
-Steve
http://www.thegenesherpa.blogspot.com
Steven Murphy MD’s last blog post..Maybe not 99% similar. Suracell? Not so Sure
March 16th, 2008 at 12:20 pm
They would sell a lot more tests to GenXers if they presented the results in that cool cartoon format they used for Peter’s results.
March 16th, 2008 at 7:04 pm
[...] NBC News Correspondent Peter Alexander explores his results on the Today Show (via The Genetic [...]
March 19th, 2008 at 9:45 am
Katherine – I also liked the look of the Today Show’s cartoon format!
June 25th, 2008 at 8:37 pm
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