Car manufacturer Buick and the Generation Network’s Ancestry DNA have joined together to offer contest winners the “chance to discover your heritage.” To enter this contest, just go to buick.ancestry.com. You’ll also find a short video there about the PBS series African American Lives 2.
Ten first-place winners with receive a free DNA test kit from Ancestry DNA. An additional 1,000 winners will receive a “Family History Kit” which includes a copy of Family Tree Maker Essentials software, a DVD of African American Lives (not sure if it is this year’s or last year’s) and a copy of “In Search of Our Roots: How 19 Extraordinary African Americans Reclaimed Their Past.” I personally would enjoy either prize.
The contest is open to those 18 and over, and ends on March 31, 2008. Unfortunately the rules are mainly about the mechanics of the contest and do not contain any information about genetic genealogy testing. Presumably winners will be given more information about the risks and benefits of testing when they receive the test.
As you’ll recall, I wrote a few days ago about the contest hosted by Anheuser-Busch and AfricanDNA.com. I’m curious about how Buick and Anheuser-Busch choose to coordinate with genetic genealogy companies to offer these contests.
HT: Ancestry Insider