Sciona, Inc., a Boulder, Colorado company that sells personalized genetic tests for lifestyle counseling based on an individualâ€™s diet, exercise, lifestyle, and genetic screening, has recently launched the website MyCellf to explore the growing field of nutritional genomics. Nutrigenomics is the study of the interaction between genes and diet.
According to a recent press release, MyCellf is designed to:
â€œprovide a balance between information, customer interaction and commerce for interested consumers and healthcare professionals. The company offers a unique non-medical, lifestyle counseling based on an individual’s diet, exercise and lifestyle history and a confidential genetic screening. By supplying this information direct to consumers through a detailed Action Plan, Sciona is able to guarantee complete privacy and confidentiality to the customer and total individual control of genetic information. The Sciona programs focus on lifestyle and nutritional adjustments to enhance health and longevity.â€